Total Subscribers
—
all time
Growth (30 days)
—
vs prev 30d
Email Open Rate
—
loading...
Top Traffic Source
—
by new subscribers
Active Last 7 Days
—
of total
Subscriber & Visitor Growth
Daily new subscribers & visitors
Traffic Sources
By unique visitors
Traffic by Category
Smart Insights
Loading...
Traffic & Growth Sources
Daily New Subscribers
Daily Unique Visitors
Sources Ranked by Subscribers
| # | Source | Visitors | Subscribers | Conv. % | Share |
|---|---|---|---|---|---|
| Loading... | |||||
Content → Growth Correlation
New subscribers in 7 days after vs 7 days before each post send
Loading...
Source Quality by Engagement
Which sources bring your most active readers (min. 5 subscribers)
| Source | Subs | Active % | Dormant % | Inactive % | Breakdown |
|---|---|---|---|---|---|
| Load subscriber export to see source quality. | |||||
Total Subscribers
—
all time
Active Last 7 Days
—
opened email
Unengaged (6mo)
—
6-month window
Countries Reached
—
worldwide
Re-engage Target
—
silent 30+ days
Deliverability Risk
—
6-month window
Power Users
—
2+ engagement types
Median Days Since Open
—
last email open
Engagement Segments
Based on email opens over 6 months
Subscribers by Country
From subscriber export country field
How Subscribers Found You
New Subscribers by Month
Total Cancellations
—
paid subscribers
Time to Cancel
—
start to cancel
Cancellations by Month
When subscribers cancelled
Time to Cancel
How long before they left
No email stats data loaded. Add an email_stats CSV in Settings.
Link Clickers
—
of total
Commenters
—
power users
Avg Days Active (30d)
—
across active subs
Deliverability Risk
—
email drop rate
Engagement Funnel
Subscriber journey from inbox to power user
Subscriber Lifetime
How long they've been subscribed
Dead Load by Tenure
Unengaged in 6-month window, grouped by how long they've been subscribed
Email Opens Distribution
How many emails each subscriber has opened (6mo)
Cohort Retention
% active (opened in 30d) by join month · last 12 cohorts
Superfans
Score = comments×10 + shares×8 + clicks×5 + gifts×20
Open Rate Decay
% of each join-month cohort who opened in 7d / 30d / 6mo windows · last 12 cohorts
Top 15 Most Engaged Readers
Score = opens×3 + clicks×5 + views×0.5 + comments×10 + shares×8
| # | Subscriber | Score | Opens | Clicks | Views | Comments | Shares | Segment |
|---|---|---|---|---|---|---|---|---|
| Loading... | ||||||||
Loading...
Growth Analysis—
Generate insights to see growth analysis
Engagement Health—
Generate insights to see engagement health
Audience Profile—
Generate insights to see audience profile
30-Day Action Plan—
Generate insights to get your action plan
Chat
No AI configured
Your Data
Point the app at your Substack exports folder — new files are picked up automatically each time you open the app. Or add files manually below.
Exports Folder
Newsletter
Your newsletter name is used in AI-generated insights so they reference your publication correctly.
Newsletter Name
AI Provider
OpenRouter gives you Claude, GPT-4o, Gemini and Llama with one key. Ollama is free and runs locally with no internet.
Provider
Model
API Key
Not connected
Substack Insights — all data stays on your machine. AI providers receive only aggregated summaries, never raw email addresses.